Live: Anders Lunde, Pravda

February 16, 2017 / 10:29 AM UTC

Anders Lunde is a Head of Social at the Danish agency – Pravda and an expert on how social media can be used successfully by businesses. Anders helps B2B companies on how to enable content marketing in order to convey their message and how utilize inbound marketing for lead generation.

Moments / Social posts, reactions and insights from the event

Think in terms of how many leads do I get from this piece of content

Inbound marketing will become a lot more common knowledge amongst B2B marketers.

Think about what you have learnt from your persona work, and then start building your content and formats based on these.

Video performs really well. It's the new black.

Start with creating the personas as they are key for us communicators. If you don't know who you are communicating to, you wont know how to talk to them

Companies need to figure out what they want to do with their presence on Facebook etc. People need to start building personas, and communicate from the outside in and not from the inside out.