Live: Anthony Kennada, Gainsight

February 15, 2017 / 07:59 PM UTC

Anthony Kennada is the founding VP Marketing at Gainsight, building and leading the Customer Success industry.

Moments / Social posts, reactions and insights from the event

Think in terms of names - not numbers. Who is our ideal customer profile & how can we target our content programs to get them in our funnel

A lot of discussion online have been polarised. That demand gen distinctly different from brand. We want to challenge that.

We look at events and measure based the success based on how much pipeline was generated, pipeline accelerated, NPS + number of attendees.

We are oriented around events in an unusual way

Pulse Local has really worked well: We facilitate for the customer success people to get together for them to share their scars.

There's no playbook for building a new category, only for the ones coming into a challenging position. We want to challenge that.

Not a playbook for creating a new category for something, so we're trying to challenge that

Customer success is a new function for a lot businesses which is why we help educate & facilitate building the community for best practice

Anthony Kennada is the founding VP Marketing at Gainsight, building and leading the Customer Success industry.