Live: David Lorentzen

February 15, 2017 / 03:00 PM UTC
David is a social media expert and ad-specialist who is engaging in dialogue with customers. He offers down-to-earth advice, solutions that can be currently implemented and evaluation of current Social Media practices.

Moments / Social posts, reactions and insights from the event

Show the picture based on who the audience is. Like in Apollos case; don't use the picture of the happy family for the audience who are divorced or single. Show them a photo that fits their life situation

Stop thinking content first, look at the audience type and make the type of content based on that individual's life situation

SWC2017_David_Lorentzen_slides.pdf

Check out David Lorentzen's inspirational slides on targeting and retargeting on social media! Join the live Twitter talk on #SCW2017